National Forest Foundation

Chief Marketing Officer

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The National Forest Foundation seeks a highly accomplished, data-driven, results-oriented Chief Marketing Officer to develop and manage marketing and strategy and lead all marketing efforts.

The National Forest Foundation (NFF) works with communities and organizations to conserve and enhance the watersheds, wildlife habitats, wild places, and recreational opportunities across the 193-million-acre National Forest System. With a $50 million annual budget, NFF seeks to rapidly grow its impact and financial contribution to its partners. Through direct fieldwork on forest restoration and recreational infrastructure, facilitation, grant programs, and more, the NFF inspires all Americans to get personally involved. Working on behalf of the American public, the NFF leads forest conservation efforts and promotes responsible recreation. These lands, and all they provide, are an American treasure and are vital to the health of our communities.

The culture of the NFF is entrepreneurial, creative, business orientated, and fun. Through hands-on conservation programs, facilitation, and grants, the NFF is a leader in creating measurable, long-term positive impacts on National Forests. The NFF is a passionate proponent for people experiencing and appreciating their National Forests through recreational activities that build strong, meaningful connections to place and purpose. As such, the NFF inspires the American public and the business community in the best ways to think about, value, conserve, and support the National Forest System.

The Chief Marketing Officer (CMO) reports directly to the Chief Executive Officer (CEO) to lead brand, marketing, and external communications as a member of the senior leadership team. The person in this position is responsible for raising the profile of the NFF, and engaging stakeholders to meet brand, growth, and fundraising goals. The CMO will lead marketing strategies to complement the organization’s objectives and strengthen the NFF brand, as well as build public awareness of the National Forest System.

Marketing efforts should drive an increase in contributions from high-net-worth individuals, corporations, foundations, and public partners while increasing public engagement in the NFF’s community-based and regional programs. The CMO must envision and manage a highly qualified team to develop markets, drive demand, recruit partners, and improve recognition of NFF programs. They are responsible for understanding the needs of the NFF program participants and funding partners. They also must partner with other internal leaders to ensure that external messaging reflects internal work (i.e., equity and inclusion, conservation efforts).

Location

The location for this position is flexible. Applicants must be able to travel regularly. This position can be a remote/work-from-home position but requires reliable internet access.

Compensation

A competitive compensation package, including a comprehensive benefits package, will be offered based on experience. The anticipated annual salary range for this position is $175,000–$200,000.

Start Date

Winter–Spring 2023

To Apply

Please select “Apply” below. Interested candidates should apply by November 11, 2022, for priority consideration. Applications should include a resume and a cover letter describing your qualifications that match the position criteria and what you will bring to the role.

For More Information

More information on National Forest Foundation can be found here

For more information on this search, or to nominate a candidate, please contact: nffcmosearch@potrerogroup.com

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