The Land Trust for Santa Barbara County welcomes Amy Stanfield as its first Communications & Engagement Director, a new senior leadership role. Amy brings more than 20 years of experience leading brand strategy, integrated marketing, and operations across consumer and mission-driven organizations. She pairs deep expertise in storytelling, strategic planning, partnerships, and community engagement with a lifelong commitment to protecting wild places.
Most recently, Amy served as Chief Operating Officer of Vitamin Angels. There she led a team of more than 120, doubled the organization’s global reach, and helped more than triple its annual revenue, from $15 million to over $50 million. Earlier, as Global Marketing Director for Liv Cycling at Giant Bicycles, she led a complete brand transformation that tripled global sales. She also led the brand repositioning that helped Teva surpass $100 million in annual revenue. Amy began her career at Patagonia, where she spent more than a decade learning that protecting land, water, and wild places is a responsibility.
Amy’s connection to the outdoors began long before her career. She grew up in Idyllwild and Tahoe, where time outside was simply a way of life, and she has called Santa Barbara home for more than 20 years. Her work rests on a core belief that strong organizations build communities, not just audiences, and that lasting support comes from trust earned by listening, showing up consistently, and telling honest stories. She now brings that philosophy to the Land Trust’s work protecting the open spaces, working lands, and wildlife habitat of Santa Barbara County.
To learn more about the Land Trust for Santa Barbara County, visit https://www.sblandtrust.org.
