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Cleveland is the founder and principal of the Potrero Group. An accomplished organizational leader in entrepreneurship and the environment for the past 25 years, Cleveland has worked and consulted widely with startups, businesses, nonprofits, foundations, and governmental organizations, including the National Park Service, Resources Legacy Fund, and Grand Canyon Conservancy. He currently teaches Social Entrepreneurship at UC Berkeley’s Haas School of Business. 

Cleveland’s expertise spans strategic planning, business planning, board development, public/private partnerships, entrepreneurship, network analysis, and innovation. He was formerly the executive director of the UC Davis Institute for Innovation and Entrepreneurship and co-founded and served as director of the Institute at Golden Gate. He also held executive level positions at Headlands Institute of NatureBridge (formerly Yosemite National Institutes) and the National Outdoor Leadership School. Cleveland served as board chair of the Marin Community Foundation (over $2 billion in assets), as a board member of Net Impact, an organization with a global network of more than 15,000 leaders who are changing the world through business, and as a commissioner of the Marin County Parks and Open Space Commission. 

Cleveland has earned an MBA and PhD from UC Davis and is a sought-after thought leader and speaker, regularly presenting at dozens of national conferences including Net Impact, the Ahwahnee Conference, the Environmental Forum, and the Agricultural Institute of Marin. 

Daniel serves as a Senior Consultant and Director of Business Development for Potrero Group. He has been a cultural, environmental, and social sector leader for over fifteen years and brings a unique cross-section of creative and business strategy to his work. His previous leadership positions included serving as Executive Director for Plays & Players Theatre and Administrative Director for International Performing Arts for Youth. Daniel has also served as a theater director of over thirty plays, from which he draws facilitation and innovation skills to bring to his client work. 

Daniel's Potrero Group clients have included Outdoor Afro, North Cascades Institute, Audubon Delta, and Chabot Space & Science Center, for which he has led strategic planning, new program development, board transformation and executive search. Notably, Daniel led Potrero Group’s engagement through Resources Legacy Fund to provide program management to the development of California Natural Resource Agency’s 30x30 strategy to conserve thirty percent of the state's lands and coastal waters by 2030.

Daniel co-created a series of courses on Multinational Crosscultural Teams for UC Davis Continuing and Professional Education on Coursera, for which he authored and designed the curriculum. Daniel also co-authored a business case with Potrero Group Principal Dr. Cleveland Justis for the 2020 University of California SIEML leadership program for African American and Latina/o undergrads on Outdoor Afro’s new business ventures and with UC Davis Michael and Joelle Hurlston Presidential Chair Dr. Shannon Anderson on strategic cost management decisions made by community-driven food company The Town Kitchen during the first months of the COVID-19 pandemic. He won the global 2020 PwC/U21 Innovation Challenge for his presentation on the future of education to prepare students for jobs in a green economy. He has also co-presented at the Unite For Sight Global Health & Innovation Conference, Public Lands Alliance Conference, the Land Trust Alliance’s Rally Conference, and was the closing session co-keynote for the California League of Park Association’s Conference & Training.

Daniel received his MBA at U.C. Davis Graduate School of Management (GSM), where he was the recipient of the Newberry Distinguished Fellowship Award for Leadership, the largest privately funded fellowship awarded to two Full-Time MBAs who exhibit long-term CEO potential, as well as the Brad Atwood Scholarship for Social Responsibility.

Andrew is the managing director of Potrero Group. He specializes in program design, leadership strategy, and project management for organizations in transition. Andrew is the founder of two nonprofit educational organizations and a past director with the Orfalea Foundation and senior manager for Outward Bound, On The Edge Productions, and the Golden Gate National Parks Conservancy.                    

As senior program manager with the Institute at the Golden Gate, Andrew was instrumental in the development of Healthy Parks, Healthy People, a groundbreaking program linking parks with underserved, high health-need communities. He also was a leader of Food for the Parks, a program supporting the NPS’ adoption of healthy food standards for concession contracting.                    

A lifelong advocate for connecting people with the natural world, Andrew conceived and launched Climate in the Parks, a national program to promote science and climate change literacy through public lands. He has led transformative learning processes for organizations and individuals for more than 20 years. Andrew holds a somatic coach certification from Strozzi Institute and a degree in history from Gustavus.

Stephanie Duncan Karp is Director of Communications and Marketing. She joined Potrero Group as a writer, researcher, and senior consultant in 2013. Stephanie's consulting clients have included the National Park Service and National Park Foundation, California State Parks, Sonoma Land Trust, Marin Clean Energy, and Resources Legacy Fund, among others. She employs creativity and collaboration as her primary tools.

Prior to joining Potrero Group, Stephanie directed Healthy Parks, Healthy People programs at the Institute at the Golden Gate. These initiatives leveraged parks and public lands to address societal issues and community needs. She helped catalyze "park prescriptions," a movement connecting public lands to our healthcare system, and launched the National Park Service's Healthy Parks Healthy People US initiative nationwide. As proof of concept, she founded Healthy Parks Healthy People: Bay Area, a collective impact initiative of over 40 public lands, public health, academic and corporate partners to increase park use and enjoyment for the health and wellbeing of all San Francisco Bay Area residents. Following this work, she facilitated and drafted the National Park Service's Urban Agenda, repositioning NPS as a community partner that collaborates beyond park borders to serve local needs. She received her BA from Swarthmore College and her MFA in Fiction from the Iowa Writers' Workshop.

Jena Kuznik is a senior consultant with Potrero Group. Her work has primarily focused on recruitment for nonprofit leadership. She coordinates Potrero’s search and hiring process for thought leaders and non-traditional candidates for executive roles. In addition to her work with Potrero Group, Jena has managed projects for organizations focused on sustainable agriculture, water resilience, and environmental philanthropy. She specializes in developing collaborative partnerships between diverse actors to create broader impact.

Previously, Jena worked in agricultural investment as an operational risk analyst focused on sustainability and safety. Before that, she worked on the land as a cowgirl in New Mexico and Australia. Jena received her BS in international agricultural development from UC Davis and her Masters of Environmental Management from the Yale School of Forestry and Environmental Studies.

Karli (she/her/hers) is a consultant at Potrero Group, a strategy and management consulting firm for park partners and conservation nonprofits. She is a leader on Potrero Group’s executive search team and is passionate about deconstructing and dismantling reinforcing systems of oppression in organizations and removing barriers to access to support equity, inclusion, and belonging outdoors. For over ten years she lived and worked on Coast Miwok, Ohlone, and Southern Pomo indigenous land in the Golden Gate National Recreation area, where she connected youth to the natural world as an Environmental Educator and Youth Development Program Manager. As an intersectional environmentalist, she is interested in the overlap of environmentalism and queerness. 

Karli’s executive search projects have included Forever Balboa Park - CEO, Environmental Volunteers - Executive Director, Outward Bound California - Executive Director, Zion Forever Project - CEO, Jack London Park Partners - Development Director, National Forest Foundation - Chief Marketing Officer, National Outdoor Leadership School - CFO. She has her MA in Organization Development from Sonoma State University.

Steph is an Associate Consultant with Potrero Group. Stephane supports Potrero Group project planning and management by conducting high-level research and analysis of client materials. Her background is in analyzing political systems and movements in academia. 

Previously, Stephane was the administrative coordinator at the Institute of Politics, Harvard Kennedy School. In addition to supporting the leadership team, she coordinated with the John F. Kennedy Jr. Forum and the Fellows and Study Groups Program to support scheduling and meeting planning. Stephane focuses on building relationships, coordinating high-level events, and coordinating partners to ensure effective processes. She also worked as a staff assistant at the Harvard Global Health Institute, supporting operational logistics for research and programmatic teams. 

Stephane has supported research, operations, and communications across a variety of Potrero Group projects including National Outdoor Leadership School, Zion Forever, Lincoln Presidential Foundation, and Parks California, among others. She received her BA in International Relations and Community Health from Tufts University.

Grace is a Consultant at Potrero Group. She conducts strategic planning, board development, and financial modeling. Her recent clients include Aquarium of the Pacific, Veggielution Community Farm, Outdoor Afro, and the National Park Service Partnerships Directorate.

Grace served in the U.S. Navy as a Surface Warfare Officer and has eight years of experience leading high-performance teams, managing multi-stakeholder programs, and implementing inclusionary and equitable change management initiatives. As a ship driver and department manager, Grace trained and led teams through complex at-sea operations and managed the cross-functional operations of 60 Sailors during two overseas deployments. She served as the Women in Special Operations Forces Program Manager at Naval Special Warfare, where she regularly implemented organization-wide change management policies and developed sustainable training program structures to ensure the equitable integration of female special warfare operators.

Grace’s advocacy for inclusion, first cultivated in her military career, is threaded throughout her experiences as an impact consultant. She has worked as a business consultant for the National Park Service, where she completed a strategic analysis of Tribal Partner co-stewardship practices at Arizona parks and developed an accompanying tactical decision-support playbook to aid park superintendents in deepening co-stewardship efforts. As a voluntary strategy consultant for Start Lighthouse, a non-profit dedicated to narrowing youth literacy gaps by building inclusive educational experiences for children in the Bronx borough, she assisted in developing an accessible financial model and pricing strategy.

Grace received her MBA from UC Berkeley. She has completed the university’s Graduate Certificate in Sustainable Business and volunteers as a Leadership Coach for undergraduate students enrolled in a course focused on high-impact teams.

Amy Jiang (she/her/hers) is an Associate Consultant with Potrero Group. She previously worked at UCSF Cancer Center as a surgery coordinator, where she delivered exceptional care by navigating patients through complex procedures. Additionally, she has served as a mental health case manager at a community-based clinic, working to improve the quality of life of AAPI older adults. Through her extensive experience in healthcare, she developed a passion for advocating for underserved communities. She hopes to use this lens to contribute to a more sustainable and just future. 

She received her BS in Psychology at UC Davis and her MBA in Sustainable Solutions at Presidio Graduate School, where she leads the Net Impact Club as Chapter President. Amy placed as a graduate finalist in the 2022 Intentional Endowment Network's Corporate Engagement Competition, which fueled her interest in ESG investing and allocating resources toward public good. She is bilingual and speaks fluent Mandarin Chinese. Outside of her professional and academic life, Amy enjoys long-distance running and hiking.

Sherifa Holder (she/her) is an Associate Search Consultant at Potrero Group. Prior to joining Potrero Group, she was a research assistant at m/Oppenheim Executive Search, where she brought critical thinking and attention to detail to the role. A former court researcher, Sherifa brings invaluable quality assurance and data processing skills to our team. Sherifa has a passion for nonprofit and public sector organizations fueled by her volunteer experiences, including Safe House, OpenHand, and acting as a Court Appointed Special Advocate for foster children. She holds a BA in Political Science from Georgia State University.

Ella Mirhej is an Associate Consultant with Potrero Group. She focuses on research and analysis for a wide variety of Potrero Group clients, including Sempervirens Fund, Zion National Park Forever Project, Chattahoochee National Park Conservancy, Save the Redwoods League, and Outdoor Afro.

Previously, Ella worked with Evrnu, Heal the Bay, and SATO to support ESG, strategic, and business planning. She has developed scaling strategies for textile recycling efforts, community park engagement strategies, and drafted an expansion plan for humanitarian aid products in Latin America. 

Ella has an MBA in Sustainable Business Practices from the University of Oregon.

Keith is a Consultant with Potrero Group. He has been a public lands and sustainability consultant for over five years, serving as an internal consultant with National Park Service's (NPS) Business Management Group and as the external Lead Technologist on Booz Allen Hamilton’s NPS consulting team. His previous work includes leading the development of a strategic plan for the NPS Facility Planning Branch, analyzing transportation data to forecast visitation for NPS’s Alternative Transportation System, and developing an improved strategic planning and business process for NPS’s Strategic Facility Investment Plan.

Keith is an entrepreneur in the outdoor recreation space, and founded the first commercial climbing gym in Ithaca, NY. He now owns and operates the gym remotely. Keith is a Guest Lecturer at Cornell’s Master of Health Administration program, teaching Data Analytics using Python to students in an annual intensive weekend class. He also teaches a local entrepreneurship workshop for Cornell’s Big Red Microenterprises club.

Keith was previously a practicing Doctor of Physical Therapy. He has worked with over 1000 patients and now applies his communication skills to interview key stakeholders and staff for Potrero Group client organizations. He received his MBA at Cornell University, with a focus on Sustainable Global Enterprise.

Gina is a consultant with Potrero Group. She is a consultant to nonprofit and for-profit organizations looking to improve their organizational effectiveness and long-term sustainability. She has over 20 years of experience across nonprofits, foundations, K-12 schools, universities, and technology start-ups. As a CEO, Gina led strategic growth, organizational priorities, and management for a nonprofit organization serving educators, youth organizations, families, and students. As Vice President of Programs for a Silicon Valley EdTech company, Gina managed strategic partnerships and designed initiatives to improve daily operations across international engineering teams and education, marketing, and program departments. She has also served as a nonprofit board member and currently serves on the PTA Board and School Site Council for a Berkeley, CA public school.

Gina has also worked as adjunct faculty at the University of San Francisco’s School of Education, a curriculum and product design director at Stanford University, a middle school dean, and a classroom teacher for grades 3-6. Gina is a graduate of California State University where she earned a B.S. in Psychology, and of Stanford University’s Graduate School of Education, where she earned a master’s degree in Policy, Organization and Leadership Studies.